Social media has long been a strategic element within online retailing, long before the marketing term for this activity became fashionable. But which is best: using social media to help you sell, or solely relying on selling through social media?
BigCommerce, which debuted last August, is catering to small shops like Myers, charging a relatively low fee for a platform that it says has many features that other free or inexpensive platforms don't.
Facebook is more than keeping up with friends, following your favorite things and playing Farmville. Recently, online storefronts for retail goods are have become more abundant on Facebook, making the social network giant a virtual shopping mall.
Called SocialShop, the application allows merchants to display products on a Facebook Page. Merchants just have to add the application to their page, enter their store URL and then choose which products they want to display.
.. and is using their [BigCommerce's] integrated marketing functionality to drive traffic and sales. I've come across BigCommerce several times now and see them as one of the dominant players in the space.
BigCommerce, the leading provider of ecommerce software for small business merchants, today announced BigCommerce SocialShop, the first application that allows online merchants to sell products from their e-retail sites using Facebook Platform.