Whether you’re getting your B2B company online for the first time or launching a new B2B sales channel in addition to your direct to consumer model, this workshop will walk you through exactly how to set it up.
In it, you’ll learn how to:
Optimize for SEO right now
Launch a landing page to capture interest and inbound lead gen
Personalize the buying experience for your wholesalers – at scale
Automate and bulk edit custom prices for your buyers
Allow for B2B buying preferences including online quote, PO, recurring orders, approval levels and more.
Our B2B business is consistently our identifier in the industry.
Three to 4 years ago, we faced some challenges with that differentiator when everybody else decided to get on the internet and start selling. We had to up our game and change with the internet as the world was changing, as more people were going onto the web to buy.
That's when we jumped on the BigCommerce platform. That was about 2 years ago now, and it's been great ever since.Doug Root, CEO at Atlanta Light Bulbs
We were looking forward to creating a streamlined purchasing process for our modern B2B buyer and mitigating the issues our team was having with the current order process.
The store implementation to launch our B2B business was accomplished within three months due to the turn-key nature of the BigCommerce platform. The project was relatively quick because of the easy configuration with BigCommerce’s out-of-the-box features, simple integration with our ERP, Sage 300, for orders and credit limits, and easy data migration of our product catalog and distributor accounts. The configuration ability of BigCommerce enabled us to set up very complex tax rules in India for our products.
We also found BigCommerce’s online, knowledge base resources comprised of videos, feature documentation, support articles and blogs to be very useful during our implementation. Rajiv Shanmungananthan, Customer Facing Applications Lead at ResMed Asia
We’d been on Magento for several years, but there came a point when we realized that the platform wasn’t optimized for what we were trying to do anymore. Plus, we were never sure if the data from that system was 100% correct.
We needed a hosted platform that allowed us to focus more on the marketing and selling of products rather than always being tied up with system maintenance.
That’s why BigCommerce stood out as a big opportunity for us. We were expanding into B2B markets and fundamentally changing the way we do things online, and BigCommerce helped us accomplish that. It’s helped us get to where we are today.Wayne Ainsworth, eCommerce Manager at Awesome GTI