More Than an Assistant. An AI Agent for Your Ecommerce Operations.

Ask questions when you need answers. Delegate work when you need it done.

Merchant AI is an AI agent built to work across your BigCommerce operations. It can investigate issues, make changes, analyze your store, carry out multi-step tasks, and run scheduled work — all through a simple conversation.

Instead of just telling you what to do, Merchant AI can do the work for you.

Choose your preferred AI provider — OpenAI, Anthropic (Claude), or Google (Gemini). You bring your own AI provider account, while Merchant AI handles the infrastructure, ecommerce integrations, tools, scheduling, and agent runtime needed to put it to work on your store.

From Questions to Delegated Work

Use Merchant AI for a quick question or hand over a complete task.

It can work with your products, orders, customers, inventory, promotions, and store configuration, gathering the information it needs and working through multiple steps when necessary.

For example:

• Review your store and identify what needs your attention

• Analyze competitors, pricing, assortments, and positioning

• Find gaps and opportunities in your product catalog

• Identify slow-moving products and recommend ways to improve sell-through

• Analyze pricing and uncover margin or competitiveness issues

• Find cross-sell, upsell, bundling, and merchandising opportunities

• Review your catalog for SEO and content weaknesses

• Investigate changes in sales performance and possible causes

• Identify inventory risks before they become problems

• Research market and competitor trends relevant to your products

• Make bulk changes across products, pricing, inventory, and content

• Turn store data into reports, findings, and recommended actions

Give Merchant AI the outcome you want instead of managing every individual step.

Put Recurring Work on Autopilot

Some ecommerce work needs to happen regularly.

Schedule Merchant AI to perform recurring checks, analyses, and operational tasks without starting a new conversation each time.

For example, you can have Merchant AI review inventory every morning, audit your catalog each week, check for products that need attention, or regularly analyze store data.

When work is complete — or when your input is required — Merchant AI can bring it back to your attention.

Use the AI Provider You Prefer

Merchant AI supports:

• OpenAI

• Anthropic (Claude)

• Google (Gemini)

Connect your own AI provider account and choose the provider and models that fit your needs.

Merchant AI handles the infrastructure around them: the agent environment, BigCommerce integration, ecommerce tools, scheduling, and execution layer required to turn an AI model into an agent that can actually work on your store.