Start & build
Launch Services
Overview
Chart your path to success with specialized services.Implementation Project Management
Experts to ensure you launch on time and under budget.Solution Architecture
Seasoned advisors to help you best design your store.Data Migration & Optimization
Expertise on a clean and clear path to migrating your data.Enterprise Launch Package
Personal training on how to set up and launch your BigCommerce Store.
Professional Services Blog Series
Get to know our teams and how they support your success in this Q&A series.
Turn enriched product data into performance across every touchpoint.
Generate AEO & GEO optimized product content at scale. Drive more value across your storefront, performance marketing channels, and backoffice systems.
Go from hours of catalog work down to mere moments.
Catalog enrichment reduces manual workload on your team while enhancing product data to boost discoverability.
A few products done. Hundreds still to go.
Arduous, product-by-product attribute edits.
Endless spreadsheets, copy/paste, and manual uploads.
Mistakes that can cost you and your team hours of extra work.
Scaled catalog enrichment, more time to grow.
Improve product content across your catalog in just a few guided steps.
Give your team more time for strategy, creativity, and growth.
Move forward with consistent, market-ready product data you can trust.
Every major part of your business needs clean, consistent, and enriched product data to run better.
Marketing & Social
Enriched product data performs better across paid, organic, social, marketplaces, and AI channels. Let your marketers focus on increasing discoverability and conversion.
Catalog & Merchandising
Cut back on complex, intensive catalog work and optimization, giving more time back to teams to focus on strategy, campaigns, sales, and customer support.
Ecomm & Storefront
Layer in SEO, AEO & GEO tagging for greater visibility while brand-aligned, contextually-rich content drives on-site shopper behavior and conversion.
Operations & IT
Funnel enriched product data back into your PIM or ERP. No new integrations. No rewriting downstream routing logic.
Product Features
A simple workflow designed for busy commerce teams.
Move faster
Improve large product sets in guided batches and give your team more time for strategy, campaigns, and growth.
Stay in control
Apply brand guidance consistently, review scored results, make edits, and publish only the content you approve.
Improve discovery
Build richer, more useful product content for storefront search, organic discovery, ads, marketplaces, and AI experiences.
Gather valuable insight into your enrichment performance.
See the impact of catalog enrichment by tracking results and surfacing meaningful trends across storefront, sales channels, conversions, AOV and more.
Ready to get more from your catalog?
Enrich products at scale and put better data to work across your entire business.
Enrichment FAQs
BigCommerce Catalog Enrichment is a native AI capability that helps merchants improve, expand, and standardize product data across their entire catalog at scale. It reduces manual work while creating richer, more consistent product information that strengthens storefront discovery, recommendations, external channels, and connected business systems.
Catalog Enrichment generates key attributes such as product titles, descriptions, feature bullets, FAQs, SEO metadata, and structured answer-engine content, such as AI snippets and intent Q&A. It focuses on raw copy optimization and does not assign structured attribute values like material, color, or size.
You can enrich up to 250 products in a single enrichment batch. Use filters, search, or categories to select your products, then run your enrichment in the background while you keep working.
No. Every result comes back with an explainable quality score and a clear pass or fail. You can review and edit the content before applying it, and nothing is written to your product fields until you approve it.
You provide inputs such as your brand voice, style guidelines, and keywords, which Catalog Enrichment applies consistently across your products. You can then review and edit the generated content before deciding what to apply to your catalog.
No. You provide a few straightforward inputs, such as your brand voice, style guidelines, and keywords. Catalog Enrichment uses those inputs to generate consistent product content across the products you select.
Catalog Enrichment is purchased in per-SKU credit blocks through the BigCommerce control panel. Each block is valid for one year, with a hard cap and no overage billing.
Catalog Enrichment is available as a paid add-on on all BigCommerce plans.