Agentic Commerce, Unlocked: Introducing PayPal Store Sync on BigCommerce

The way people shop is changing — fast.

Consumers are no longer starting their journey with search engines or storefronts. Increasingly, they’re turning to AI-powered tools like Perplexity and Microsoft Copilot to discover, compare, and buy products . And completing the entire journey  within a single conversational experience.

No browsing. No endless tabs. Just a question, a recommendation, and a checkout.

Eligible BigCommerce merchants can now be part of that experience.

We’re excited to share the GA launch of the PayPal Store Sync app, now available in the BigCommerce App Marketplace and Channel Manager. This new integration connects your product catalog directly to PayPal’s agentic commerce ecosystem — putting your products in front of shoppers on the surfaces where buying decisions are already happening.

What this actually means for your store

Think of Store Sync as a bridge between your BigCommerce storefront and the new generation of AI-powered shopping experiences.

Once you install the app, your entire catalog,  including pricing, images, descriptions, inventory, and reviews,  becomes accessible to PayPal’s agentic commerce infrastructure.

This means that when a shopper asks an AI assistant for a product recommendation that matches what you sell, your products can appear. And when they’re ready to buy, PayPal handles the checkout instantly, right there in the experience — no redirect required.

There’s no custom build. No new payment integration. No additional channels to manage.

You install one app, and you’re connected.

One integration, many surfaces

What makes Store Sync powerful isn’t just where your products show up today — it’s how they scale tomorrow.

Instead of integrating with individual platforms one by one, you’re plugging into PayPal’s distribution layer for agentic commerce. That single connection gives you access to:

• AI assistants like Perplexity and Microsoft Copilot

• Emerging conversational commerce platforms

• New AI-powered shopping surfaces as they come online

This is a fundamentally different model from traditional channel expansion. You’re not chasing platforms — you’re connecting to an ecosystem designed to evolve with how consumers shop.

A new channel hiding in plain sight: the PayPal Consumer App

AI-powered discovery is only part of the story.

With PayPal Store Sync, your products don’t just appear in AI assistants — they can also surface directly inside the PayPal Consumer App, one of the largest and most trusted digital wallets in the world.

This creates an entirely new kind of commerce channel:

• Your products surface natively within the PayPal app experience.

• Shoppers discover items in a context they already trust for payments.

• Recommendations are powered by intent, behavior, and conversational inputs.

• Checkout happens instantly using PayPal’s stored credentials.

With hundreds of millions of active users globally, the PayPal app represents a high-intent, high-trust environment where discovery and conversion happen in the same place.

It’s not just another marketplace, it’s a built-in demand layer connected directly to checkout.

You stay in control

For all the ways commerce is changing, one thing doesn’t: You.

• You remain the merchant of record on every transaction.

• You own the customer relationship.

• You handle fulfillment.

• You control your brand.

PayPal powers the transaction layer — including checkout, fraud protection, buyer protection, and dispute resolution — but the customer is still yours.

That distinction matters.

Many emerging commerce models introduce intermediaries between you and your buyers. Store Sync doesn’t. Your products, your brand, and your operations stay intact while extending your footprint into entirely new environments.

Why this matters right now

Agentic commerce isn’t a future concept, it’s already reshaping how people shop.

AI-driven retail experiences are growing at an unprecedented pace, and consumers are adopting them faster than most merchants are adapting to them. This creates a clear opportunity: Early movers get disproportionate visibility.

By connecting your catalog now, you position your products to appear in those high-intent moments when shoppers are actively asking for recommendations, not just passively browsing.

From discovery to checkout, fully connected

PayPal’s approach to agentic commerce isn’t just about discovery,  it’s about closing the loop.

• AI surfaces capture intent

• Recommendations personalize discovery

• PayPal enables instant, in-context checkout

• Orders flow directly back into BigCommerce

The result is a seamless, end-to-end commerce experience that reduces friction at every step from “What should I buy?” to “Order confirmed.”

Built on a partnership that goes back over a decade

This launch builds on more than ten years of partnership between BigCommerce and PayPal.

From powering payments with BigCommerce Payments to enabling buy now, pay later and streamlined account management, PayPal has been a core part of how merchants transact and grow on the platform.

Store Sync extends that same philosophy into a new frontier:

More capability. Less complexity. Now applied to AI-driven commerce.

Get started

The PayPal Store Sync app is available now in the BigCommerce App Marketplace for U.S.-based merchants using PayPal and/or Braintree for payment processing.

If you’re in an eligible product category, you can install the app and start connecting your catalog today.