BigCommerce makes B2B better
Insight, Magento and BigCommerce were all platforms considered by Tectran. “At the end of the day, BigCommerce was a much easier sell than the dollars required for Insight or the developers that would be needed for Magento. BigCommerce gave us the best B2B features out of the box and we could build the site ourselves with people already at Tectran,” Burns said.
To further present a B2C feel to its website, Tectran needed a flexible platform that would enable the use of videos and other educational resources.
“On our previous website, we would have a developer put a PDF up on a product page or link a video to a product page. It was very cumbersome. The developer would go back into the custom code, update the page and then send us a bill for the time to do the work,” said Burns. “We needed to be more self-servicing on the marketing side of things. So, we needed a platform like BigCommerce to do that.”
Tectran launched on BigCommerce May 2019, and if you take a look at its website, you’ll notice it has a different look and feel than most B2B websites. And, as mentioned earlier, that was all by design. The company purchased a BigCommerce template and Tectran’s in-house graphics team did the rest.
“We were able to use existing photography and videos that we had and work them into the template. It was super easy,” said Burns.
On the back-end side of things, BigCommerce’s B2B Edition played a major role in building out Tectran’s B2B website.
“I don't think we could've transacted online if we didn't find B2B Edition,” Burns said. “Today we have everything specific to the customers tied into the website. We have a secure login that is tied to specific pricing, and then, we can update that pricing as needed in a reasonable way.”
- Enterprise Resource Planning (ERP))
- Content Management System (CMS)
- Product Information Management (PIM)
- Order Management
“We needed to be more self-servicing on the marketing side of things. So, we needed a platform like BigCommerce to do that.”
DIRECTOR OF DIGITAL AND MARKETING, TECTRAN