Banner Solutions Powers Enterprise-Grade B2B with BigCommerce
Discover how customizable, cost-effective and reliable BigCommerce is and why we built it that way.
- Launch Services
Overview
Chart your path to success with specialized services.Implementation Project Management
Experts to ensure you launch on time and under budget.Solution Architecture
Seasoned advisors to help you best design your store.Data Migration & Optimization
Expertise on a clean and clear path to migrating your data.Enterprise Launch Package
Personal training on how to set up and launch your BigCommerce Store.
Professional Services Blog Series
Get to know our teams and how they support your success in this Q&A series.
The Global B2B Buyer Behavior Report
This in-depth report provides actionable strategies to help you sell more online.
500,000+
products supported across the new composable platform
200,000+
customers served through the unified, API-driven ecosystem
90+
site performance score, up from approximately 60 at launch
Key highlights
CHALLENGE.
A legacy NiEOCOM platform required external support for routine updates, limiting customization and slowing the pace of innovation.
New functionality typically took months to implement, making it difficult to respond quickly to changing business needs.
The existing architecture could not support the evolving complexity of Banner Solutions' B2B customer service model, especially personalized content and features.
SOLUTION.
Implemented BigCommerce B2B Edition with a headless Catalyst frontend, integrating ERP, search, CMS, and over 20 technologies into a unified, API-driven ecosystem.
Built a fully customized Buyer Portal with multi-user account management, projects functionality, and an Order Pad to support distributor and contractor workflows.
Extended BigCommerce checkout with server-side cart functionality, custom pricing calculations, multi-shipment handling, and a Converge integration for ACH and credit card payments.
RESULTS.
Site performance scores improved significantly, rising from approximately 60 to over 90.
Development timelines accelerated, with features that previously took months now deliverable in a fraction of the time.
The new composable architecture supports approximately 500,000 products and 200,000 customers, establishing a scalable foundation for continued growth.
A modern foundation for complex B2B commerce
For Banner Solutions, ecommerce is more than a sales channel. It is a core operational system that supports a large-scale distribution business with highly specialized customer needs.
With a catalog approaching half a million products and a growing customer base, the company must support contract pricing and bulk purchasing among a host of new features across multiple customer types. These requirements introduce a level of complexity that traditional ecommerce platform architecture often struggles to handle.
As ecommerce is central to growth, Banner Solutions needed a platform that could unify its systems while remaining flexible enough to evolve alongside the business. BigCommerce provided a key element of that foundation.
CHALLENGE
Breaking free from a rigid legacy platform.
Banner Solutions’ previous ecommerce platform created significant operational constraints. The system limited customization and required external support for even routine updates, slowing the pace of innovation.
“TCS’ NiEOCOM was controlling everything. They were locked into that platform, and execution time was very delayed,” shared Amandeep Singh, President at Cronix.
Execution timelines became a critical issue. Even smaller functionality changes and UI/UX updates took months to implement, making it difficult for the business to respond quickly to changing needs.
At the same time, the platform wasn’t sufficient to support the growth and personalization needs of Banner Solutions’ B2B model. The business required a solution that could handle quick new functionality development and a nimble front-end that was directly controlled by non-technical staff to meet their customer’s evolving needs.
These challenges, combined with the scale of the catalog and customer base, made it clear that a more flexible and extensible platform was required.
“TCS’ NiEOCOM was controlling everything. They were locked into that platform, and execution time was very delayed.”
AMANDEEP SINGH, PRESIDENT, CRONIX
SOLUTION
A composable architecture built for real-world B2B complexity.
Banner Solutions, in partnership with Cronix, implemented BigCommerce B2B Edition as the core commerce engine, paired with a headless frontend built on Catalyst and deployed via Vercel.
This composable architecture integrates more than 20 technologies, including ERP, search, CMS, personalization, and analytics, into a single ecosystem. Each system communicates through APIs, allowing Banner Solutions to evolve individual components without disrupting the broader platform.
“Full content is coming from Dato CMS, while ERP data like orders, invoices, and customer details are integrated in real time, and recommendations are powered by ProtonAI — all working together as a single system,” explained Abhijit Singh, Developer at Cronix.
At the center of the experience is a deep integration with Prophet 21 ERP, supported by a custom middleware layer. This enables real-time access to pricing, inventory, shipping estimates, and tax calculations, ensuring buyers always see accurate, up-to-date information.
Rather than relying on static price lists, pricing is dynamically retrieved based on customer-specific contracts, enabling the business to support highly individualized B2B pricing models at scale.
A buying experience designed for how customers actually work.
To support its diverse customer base, Banner Solutions built a fully customized Buyer Portal tailored to distributor and contractor workflows.
The portal provides a centralized environment where buyers can manage orders, invoices, projects, and account data. Multi-user accounts with granular permissions allow organizations to control purchasing activity across internal users, while project-based tools and an Order Pad enable fast, high-volume ordering.
“Once a user has access, they can view and manage other users based on very specific permissions. They can see data, edit users, or place orders,” shared Singh.
Product discovery is powered by Algolia, enabling buyers to quickly find products across hundreds of thousands of SKUs using part numbers, specifications, or descriptive queries. Personalized recommendations from Proton and geo-location-based adjustments further tailor the experience to each customer.
Content is managed through Dato CMS, allowing teams to create and update pages without developer involvement while maintaining a tight connection between content and commerce.
Checkout and pricing built for B2B requirements.
Banner Solutions extended BigCommerce checkout to support the complexity of Banner’s B2B transactions.
Pricing is calculated externally and applied in real time using BigCommerce’s server-side cart functionality, ensuring accuracy at every stage of the buying process. This allows the platform to support customer-specific pricing, surcharge logic, and consistent cart behavior across sessions.
“The biggest win here with BigCommerce was server-side cart functionality. A lot of platforms don’t provide that, and it was critical for handling complex pricing,” said Singh.
The checkout experience also includes custom shipping and tax calculations via proprietary APIs, multi-shipment handling based on warehouse fulfillment, and support for manufacturer and shipping surcharges.
Payments are handled through a custom integration with Converge, enabling both ACH and credit card transactions for invoice-based billing. Authentication is managed through Microsoft Entra ID, allowing customers to log in using existing enterprise credentials.
“Once a user has access, they can view and manage other users based on very specific permissions. They can see data, edit users, or place orders.”
AMANDEEP SINGH, PRESIDENT, CRONIX
“The biggest win here with BigCommerce was server-side cart functionality. A lot of platforms don’t provide that, and it was critical for handling complex pricing.”
AMANDEEP SINGH, PRESIDENT, CRONIX
RESULTS
A scalable foundation for continued growth.
Since launching its new platform in a controlled beta, Banner Solutions is on its way to transforming its ecommerce capabilities. The end customer feedback has also been overwhelmingly positive.
The platform supports approximately 500,000 products and 200,000 customers, delivering real-time, API-driven commerce operations and a unified experience across systems and customer touchpoints.
Site performance improved significantly, with scores increasing from approximately 60 to over 90. Development timelines have also accelerated. Features that previously took months to implement can now be delivered in a fraction of the time, enabling the business to respond more quickly to evolving customer needs.
By replacing a rigid legacy system with a composable architecture, Banner Solutions has established a foundation capable of supporting both current complexity and future growth.
"I've never had as smooth a launch ever. The teams at Banner, BigCommerce, and Chronix worked incredibly well together throughout the process,” shared Aman Grewal, Senior Vice President of Ecommerce at Banner Solutions.
“I've never had as smooth a launch ever. The teams at Banner, BigCommerce, and Chronix worked incredibly well together throughout the process.”
AMAN GREWAL, SENIOR VICE PRESIDENT OF ECOMMERCE, BANNER SOLUTIONS
LOOKING AHEAD
Scaling with flexibility.
With its new platform in place, Banner Solutions is focused on continuing to optimize and expand its ecommerce capabilities.
The API-first architecture allows the team to iterate quickly, integrate new systems, and refine the buyer experience without being bogged down by business or technical complexity.
As the business continues to scale, BigCommerce provides the balance of structure and flexibility needed to support long-term growth.
“The platform gives us the flexibility to continue evolving, and we're in a much stronger position to scale and build on what we've already accomplished," said Grewal.
“The platform gives us the flexibility to continue evolving, and we're in a much stronger position to scale and build on what we've already accomplished.”
AMAN GREWAL, SENIOR VICE PRESIDENT OF ECOMMERCE, BANNER SOLUTIONS
Published: June 2026
