Definition: "Stickiness" is an informal measure of how well a brand resonates with consumers, including both quantifiable and quantitative attributes. Sticky companies are more memorable and receive more referrals, and the best way to improve it is creating a website that emphasizes the company's unique nature.
A brand's stickiness is determined by every aspect of the company, from customer service to website navigation. Tying it all together and creating a unique and cohesive customer experience is
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