Definition: "Stickiness" is an informal measure of how well a brand resonates with consumers, including both quantifiable and quantitative attributes. Sticky companies are more memorable and receive more referrals, and the best way to improve it is creating a website that emphasizes the company's unique nature.

3 Ways to Improve Company Stickiness

A brand's stickiness is determined by every aspect of the company, from customer service to website navigation. Tying it all together and creating a unique and cohesive customer experience is

  • Improve user experince: How users experience the site is a major factor in stickiness. In general, sites that load quickly and are intuitively easy to navigate are stickier - fancy designs might look nice at first, but if users grow frustrated with trying to find something, they're unlikely to come back or even complete their first order.
  • Don't just market products — promote your brand: At the same time, businesses should emphasize the elements that make it unique. If visitors see the store as just another place to shop, the company isn't sticky - it's forgettable. Remember that it's extremely difficult to get users to remember a brand after only one exposure to it - they need to be exposed to the brand's unique traits several times before it will stick in their minds, and that's why it's important to follow up on purchasing customers with email, social media, and other methods of interacting with them.
  • Encourage users to interact: Adding interactive components to a website and social presence creates a two-way relationship that goes beyond a simple transaction. In addition to incentive-based interactive measures such as discount codes, adding social media linkage buttons to your ads is another method of encouraging consumers to interact with your brand

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