Definition: Email marketing is a digital marketing channel that engages prospects at various stages of the funnel, engaging and maintaining their interest. Because of its versatile nature, email is a vital tool for online retailers who want to stay top of mind with consumers.
Email is utilized throughout the sales funnel and is a key revenue driver for many online retailers. Common emails include:
There is a great variety of available email marketing services. Most charge you by the amount of subscribers in your database (Mailchimp, GetResponse, ActiveCampaign, AWeber, Constant Contact) whereas others charge you by the number of emails sent each month (SendInBlue, Newsletter2Go, Mailify). While there are many free newsletter services for list sizes of up to 2500 subscribers, you can expect to pay around $25-100 per month for lists of 5,000, depending on your desired functionality. Most newsletter tools don’t charge any setup fees these days unless you require a custom-made template, for example.
The following metrics are used to judge the overall success of email marketing:
Individual needs for ecommerce businesses vary, but the following elements of marketing emails have been proven to improve the overall conversion rate.