Annex Cloud Customer Loyalty

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About the app

Loyalty for Manufacturers.

Foster a strong relationship with your customers and reward them for every purchase. Whether they're buying through your website, through your third-party retailers (online or in-store) or on Amazon, you can reward them.

Loyalty for B2B Companies

Ward-off price competition, keep customers actively engaged with your brand, and maintain a consistent point of contact with a loyalty program designed with B2B needs in mind. Seamless CRM and marketing automation integration streamline communication.

App Features

Customizable Rewards

We understand that different demographics of customers respond differently to rewards which is why we support a variety of loyalty incentives and rewards. Offer customers anything from coupons to products or even 3rd party gift cards to get them engaged with your loyalty program.

Integrated Social Actions

With integrated social actions, you can easily incentivize and reward customers for connecting their social profiles to their loyalty accounts and automatically reward them for sharing and referring friends via social media networks. Connecting social networks to loyalty accounts allows you to tie social graph data into your loyalty reporting and helps strengthen engagement across channels.

Integrated Online Checkout Redemption and Coupon System

Make it easy for customers to redeem their rewards. Integrated online checkout redemption allows customers to select their available rewards right at checkout and apply them as a discount on their total order. By making it easy to redeem rewards your customers continuously feel the benefits of loyalty and remain enthusiastic about participating.

Delivering coupons as loyalty rewards is easy. With an integrated coupon system you can upload batches of coupon codes to be issued to members automatically when they claim their rewards.

Purchase History Data (RFM) Analysis Integration

Integrate recency, frequency, and monetary (RFM) data into your loyalty segmentation and reporting to better understand and segment customers. Identify target customer groups such as hero customers, customers on the brink of lapsing, and customers who have lapsed and build specific campaigns to engage them.

Comprehensive Reporting and Analytics

Gain in-depth insights into your loyalty program, better understand how your customers are engaging and learn what calls to action and incentives your customers respond to with comprehensive reporting and analytics.

Case Studies

SleekShop dramatically improves its Customer Loyalty Program

Sleekshop.com is the world's leading online source of exclusive, quality beauty products from classic, emerging and niche brands.


SleekShop is an online retailer for hair care products that worked with a different rewards provider for customer loyalty programs before coming to Annex Cloud. Khanh Nguyen, Digital Marketing Strategist at SleekShop, described their former program as outdated. "They weren't scalable or customizable. We kept hitting walls with what we wanted to do," he shared. SleekShop wanted to move away from their legacy solution and find something leveraging more modern techniques that could also be customized for their goals.

Download the Case Study to learn how Annex Cloud helped in dramatically improve its customer loyalty program.

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