Noibu is the leading ecommerce analytics & monitoring platform, built to surface what matters most across the customer journey, from errors and performance gaps to experience insights that influence conversion. By surfacing end-to-end shopping data, session replays, and full technical context, Noibu makes it easy to understand what’s happening on your site, why it’s happening, and what to do next.

BUILT FOR THE ENTIRE ECOMMERCE ORGANIZATION Fragmented data and siloed tools make it nearly impossible to pinpoint what’s actually hurting your bottom line. Noibu provides a single source of truth for ecommerce performance, customer experience, and conversion opportunities—empowering every team to see what’s happening, why it matters, and what to prioritize.

PRODUCT TEAMS  Build with data, not guesswork. Unify technical, experiential, and behavioral signals across your funnel. Gain the clarity needed to prioritize your roadmap based on actual revenue impact and drive measurable ecommerce outcomes.

TECHNICAL TEAMS  Zero in on high-impact issues instantly. Stop digging through logs. Identify and resolve errors, regressions, and performance lags with full technical context and real session replays—fixing problems before they drain your conversion rate.

UX TEAMS Reveal friction and opportunities across the customer journey. Visualize real customer behaviour across key journeys, uncover frustration and drop-offs, and connect UX insights to technical and performance context so design decisions drive measurable conversion impact.

SUPPORT & CX TEAMS  Turn "I can't check out" into actionable solutions. Bridge the gap between customer complaints and engineering. Link support tickets to exact session context so your team can resolve recurring friction faster and proactively improve the customer experience.

MARKETING TEAMS Protect your ad spend and campaign ROI. Don't let technical glitches or poor UX waste your traffic. Monitor campaign landing pages to ensure every click has a clear path to purchase, maximizing your return on ad spend.

For headless implementation:  Please also deploy <script src="https://cdn.noibu.com/collect-core.js"></script> in the header of your CMS or tag manager.