• Automated feed builds and scheduled syncs: Surface rebuilds and syncs your catalog to all five channels on a four-hour schedule — no manual updates, no stale prices in ads.

• AI product categorization: FeedAI assigns your products to the correct categories for each channel automatically. Fewer disapprovals, better ad placement.

• Error dashboard: All channel errors appear in one place. See exactly which products have issues and why — without logging into each ad platform separately.

• Data overrides: Fix disapprovals and update titles, descriptions, prices, and categories per channel without editing your BigCommerce catalog.

• Google Shopping: Sync your product catalog to Google Merchant Center. Your products appear in Google Shopping ads, Performance Max campaigns, and free product listings across Google Search, the Shopping tab.

• Meta (Facebook/Instagram): Sync your catalog to Meta Commerce Manager. Your products appear in dynamic ads across Facebook and Instagram — including Feed, Stories, Reels, and Marketplace placements.

• Microsoft Ads: Sync your catalog to the Microsoft Merchant Center. Your products appear in Shopping campaigns across Bing Shopping, MSN, Outlook, and the Microsoft Audience Network.

• TikTok Advertising: Sync your catalog to TikTok Ads Manager. Your products appear in In-Feed video ads and Spark Ads across TikTok. Surface supports TikTok advertising only — TikTok Shop is on the roadmap.

• Pinterest: Sync your catalog to Pinterest. Your products appear as Product Pins and in Shopping ads across the Pinterest feed and search results.

Free to start: The Basic plan supports up to 100,000 SKUs and up to two connections at no cost. The Retail plan allows you to expand to more connections and adds rules, bulk overrides, and supplemental data sources, and more starting at $29 per month.

How does pricing work?

Select your plan based on your current SKU count and connections. You can manually upgrade to a higher tier at any time to unlock more capacity as your business scales.

Surface Retail Plans:

• $29/mo - Up to 1K SKUs and 2 connections

• $49/mo - Up to 10K SKUs and 4 connections

• $89/mo - Up to 30K SKUs and 8 connections

• $199/mo - Up to 100K SKUs and 20 connections

What counts as a "connection"?

One store linked to one channel = 1 connection.

Examples:

• 2 stores connected to Google = 2 connections

• 1 store connected to Google and to Meta = 2 connections

How do I choose the right Retail plan?

You should select the tier that covers both your total SKU count and your required number of connections.

• If you have 5,000 SKUs and 2 connections: Select the $49/mo tier.

• If you have 800 SKUs but need 5 connections: Select the $89/mo tier.

If you reach a limit on your current plan, you can manually upgrade within the app to continue adding products or channels.

Can I really use it for free?

Yes! The Feedonomics Surface Basic plan is free for up to 100,000 SKUs. You get automatic channel connections, AI-powered product categorization, and error reporting at no cost. The Retail plan adds bulk editing tools, transformation rules, and external data sources for brands that need more control.

How easy is it to install?

Open the BigCommerce Channel Manager, select a channel, and follow the prompts. The whole process takes about 15 minutes. You'll connect your Google, Meta, TikTok, Microsoft, or Pinterest business account during setup. Each channel has its own login or connection step.

Can I preview the product data before it is sent to the channel?

Yes. You can stop to review the product data before you enable auto-sync after you connect your account.

How many channels does it integrate with?

Feedonomics Surface connects to Google, Meta, Microsoft, TikTok, and Pinterest. More channels are in development. Check out Feedonomics Full Service https://feedonomics.com/request-demo/ for all supported channels.

Do I need to create a Feedonomics account?

No. Surface creates a Feedonomics account for you automatically based on your BigCommerce store when you activate.

What happens to my product data in BigCommerce when I activate Surface?

Nothing changes in your BigCommerce store. After activation, Surface pulls your product catalog automatically and gives you a separate workspace to control how your products appear in each channel's ads. Any changes you make in Surface stay in Surface — they never overwrite your store data.