The app has 2 major benefits:

1. Feed generation - this gives Onefeed a full optimised feed that updates every few hours. This exports all product data ready for integration into Onefeed. Getting the full feed info allows the Onefeed platform to manage all your products to each channel as well as optimise all your data for all partners.

2. Tracking integration - this adds a fully GDPR compliant tracking code that we use to integrate all analytics tracking. Tracking is an increasingly complex and difficult world to navigate. We give you full visibility of all campaigns and products. We give you products level analysis as well as full basket level data. Being able to view and optimise based on what was purchased is a huge benefit to advertising the right products.