O7 Buy Later gives your customers the ability to save items from their cart and come back to purchase them later — reducing cart abandonment and increasing conversions.

Every feature is included at no cost. There is no paid plan, no item limit, and no trial period.

Key Features

• Save for Later Button — Automatically added to each cart item. Customers can save products with a single click.

• Saved Items List — Displayed on the cart page, customers can view all saved items and move them back to the cart instantly.

• Unlimited Saved Items — No cap on how many products a customer can save.

• Variant Support — Fully supports products with multiple options and variants. Each variant is saved and restored accurately.

• Purchase Tracking — Automatically tracks when saved items are purchased, giving you real-time conversion data.

• Analytics Dashboard — View your conversion funnel: items saved, moved to cart, and purchased. See per-customer journey details, revenue attribution, and cart recovery rates.

• AI-Powered Insights — Get plain-English recommendations generated from your own store data: what is converting, what is stalling, and which products customers come back for.

• Live Cart Tracking — See what is currently sitting in a customer's cart alongside their saved items.

• Win-Back Coupons — Generate a single-use, product-targeted discount for a specific customer. The code is delivered automatically on that customer's cart page.

• Automatic Product Cleanup — Saved items for products deleted from your catalog are removed automatically, so customers never see dead links.

• Seamless Integration — Installs automatically via the BigCommerce Script API. No theme file editing required.

• Works with Stencil Themes — Compatible with all BigCommerce Stencil-based storefronts.

• Privacy First — Every customer-facing request is verified against BigCommerce's Current Customer JWT, so a shopper can only ever see their own saved items. Only aggregate, non-personal metrics are used for AI Insights.

How It Works

1. Customer clicks "Save for Later" on a cart item

2. Item is removed from the cart and saved to their personal list

3. On their next visit, saved items appear on the cart page

4. One click to move items back to the cart and complete the purchase

5. You watch it all in your dashboard — and can send a targeted win-back coupon when someone stalls

Built for Merchants Who Want

• Lower cart abandonment rates

• Better understanding of customer purchase intent

• Data-driven insights into which products customers come back for

• A no-cost way to recover carts without an email platform

Pricing

Free. Every feature listed above is included at no charge.

Developed by Optimum7.