About PixelCap

PixelCap lets you run multiple Meta (Facebook) Pixels on your BigCommerce store, with accurate event tracking and no code.

Assign each pixel to the parts of your store it should track: every page, specific categories, or specific products. Each campaign, brand or agency gets clean data from the shoppers it cares about.

Why multiple pixels?

• Focused campaigns: give a product launch or a single category its own pixel, so its ad data isn't mixed with the rest of your store.

• Separate agencies: if different agencies run your campaigns, give each one its own pixel and keep their data separate.

• A backup pixel: keep a second pixel collecting data in case anything goes wrong with your main one.

Events tracked

• PageView

• ViewContent

• AddToCart

• InitiateCheckout

• Purchase, sent once per order, with an event ID so Meta doesn't count the same order twice

Privacy and consent

PixelCap works with BigCommerce's cookie consent banner. For each pixel, you choose whether it waits for the shopper to accept advertising cookies before it tracks them.

Setting up

1. Install PixelCap and add your Pixel ID.

2. Choose where the pixel fires and which events it tracks.

3. Click Enable Pixels on Store.