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Tribe Dynamics helps you scale and optimize influencer programs by tracking, measuring, and managing your brand's digital earned media performance.
We help solve three common problems with influencer marketing by providing:
1. Relationship management software and analytical reporting for your influencer network
2. Competitive benchmarking for insights into your competitors' influencer networks and engagement strategies
3. Visibility into the engagement and ROI of your influencer activations
Our customers include beauty and fashion industry leaders like Tatcha, Sephora, Louis Vuitton, Fashion Nova, and Make Up For Ever, while our data has been featured in publications like The Wall Street Journal, Business of Fashion, Glossy, Cosmopolitan, and more.
Store, manage, and track your influencer relationships in one place. Gain a deeper understanding of your ambassadors, their engagement metrics and content creation habits.
Cut through the noise of social media and focus on the influencer content that matters to you. View content created by your tracked infleuncers via a single, easy-to-use dashboard.
Benchmark your brand's performance against a competitive set of your choosing. Gain insight into which influncers are creating content for your competitors.
Track any subset of influencers for specific marketing activations. Keep a pulse on a campaign performance in real time and benchmark the success of your efforts.
Having seized the No. 1 spot in the Skincare Tribe Top 10, Tribe Dynamics' monthly publication series that ranks the top beauty and fashion brands in earned media performance, Tatcha wanted to defend its ranking against up-and-coming skincare brands and established players alike. Read our case study to find out how!
Benefit Cosmetics runs one of the most sophisticated influencer marketing programs in the beauty industry, using strict standards during the influencer discovery and measurement processes to power positive ROI. The brand recognizes that while powerhouse influencers are a critical part of any influencer marketing strategy, relationships with micro-influencers are the foundation of a robust influencer community. Benefit has found success in identifying up-and-coming influencers who were poised for growth, and treating them to special experiences. In the long term, these early relationships translated to increased engagement and a share of their new partner's expanded followings.
Milk Makeup, a successful cosmetics brand looking to take its influencer marketing program to the next level, quickly grasped the importance of micro-influencers in its aggressive growth strategy. The brand launched its Studio Fam micro-influencer program in Fall 2018 with 200 ambassadors, aiming to increase this group by 15 influencers per month. As evidenced by the brand's 217% year-over-year growth in Earned Media Value between 2017 and 2018, the investment proved worthwhile. For micro-influencers with high engagement rates, a partnership with a brand like Milk Makeup can often prove a key stepping stone in future success.
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