BigCommerce B2B Edition

B2B buyers don’t shop. They procure.

Built for wholesalers, manufacturers, and distributors who need account pricing, buyer portals, quote workflows, and approval controls. All built in, not patched on.

Trusted by wholesalers, manufacturers, and distributors worldwide.

Wovenbyrd
Hanna Instruments
Ascolour
Sellars
ATS Industrial

How digitally mature is your B2B business?

Answer a few quick questions and get a personalized digital maturity score in 3 minutes.

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See the difference.

#1

Ranked B2B Platform.

391%

three-year ROI with B2B.

7

months average time to positive ROI for distributors and manufacturers.

B2B that gets out of your way.

Don’t let B2B be an afterthought. Run both B2B and B2C from the same place without compromise.

See the features for yourself.
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Open-source buyer portal

A buyer portal built for your business, not a template. Open-source code means you customize the buying experience without starting from scratch.

Company account credit management

Credit and account management — without spreadsheets.

Manage how your buyers actually pay

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Place orders on behalf of any buyer in seconds

Streamline B2B purchasing: log in on behalf of your company, access shopping lists, add products to cart and place orders seamlessly.

Show buyers only what they need

Seamless experiences for all customers: tailored experiences, customizable buyer tiers, and role-based access control on a per-customer basis.

Faster invoicing, fewer chased payments

Accelerate invoicing and payment processing: enable diverse payment methods for faster, more efficient transactions, accelerating invoicing and payment processing.

One back end, multiple storefronts

Localize with ease: craft buyer-specific experiences across segments, locations, verticals, languages, currencies, and more by easily launching and managing new storefronts from a single back-end.

Configure-Price-Quote (CPQ)

A mobile-optimized quoting engine that works the way your sales team does. Build and send quotes for B2B and B2C buyers from the same tool — no separate system required.

Shared lists and easy reorders

Increase ordering efficiency: allow buyers to share shopping

Shared lists and easy reorders

Increase ordering efficiency: allow buyers to share shopping

Every buyer sees their price, nobody else’s

Set up accounts that mirror how your buyers actually operate — parent companies, subsidiaries, departments, and buyers — with role-based access at every level. Approval workflows that match real procurement processes.

Multi-Company Hierarchy

Boost efficiency by setting up accounts that match your buyer's real-life business structures, along with role-based access controls for a personalized experience that meets their unique needs.

Mobile optimized

Grow sales on the go: specialized features built to improve page speed scores, helping to enhance conversion rates no matter how your customers shop.

Design better

buying experiences.

“The last time we migrated, we prepared for a full year. This time, we were able to write the product integration code in a week’s time. It amounts to huge cost savings.”

Joe Fassbender, Business Transformation Manager, United Aqua Group

United Aqua Group e-commerce homepage featuring commercial pool and spa services.

Make your systems click.

ERP, OMS, CRM? Say less. Simplify vital integrations with one-click or customize your automation with open APIs.

Improved buyer experience.

Launch one-click, pre-built tools including immediate quote generation, user permissions, and re-ordering for a best-in-class B2B customer experience.

Customized shipping.

Reduce costs by building customized shipping rates for your B2B customers via our native integration with ShipperHQ, the leading shipping rate rules engine.

Third-party data syncing.

Sync data with any third-party tool in your ecosystem leveraging our open and extensible platform.

Your B2B, fully up to speed.

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Manufacturing

Manufacturing buyers are different from other consumers, but they still expect modern buying experiences. Deliver an engaging and frictionless journey to gain a competitive advantage.

Yellow forklift driving through a large warehouse aisle lined with high storage racks.

Wholesale

Simplify with a single front and back end experience for retail and wholesale. Automate customer group management, and customize prices and discounts down to the unique SKU level.

Partners

Align with best-in-class B2B partners.

Design and build a beautiful store, improve marketing results and streamline B2B operations. BigCommerce agency partners bring you certified expertise in taking your business to the next level.

“As a fairly complex B2B operation, we needed things like specialized item attributes, custom inputs, an interface with our existing ERP, and custom shipping and handling abilities for our customers. This was no easy task. However, American Eagle made us feel confident and were able to fully execute the vision we had.”

Chris Hiller, General Manager, Berlin Packaging

Berlin Packaging product detail page displaying a 33 oz white HDPE plastic bottle.
“BigCommerce is particularly well suited for B2B companies looking for a value-priced, partner-centric, multi-tenant SaaS ecommerce solution to deliver complementary functionality.”

Andy Hoar

CEO, Paradigm B2B

Customer group management UI showing wholesale distributor settings and category discount rules.

More customers. Same foundation.

Sell and manage B2B and DTC from one platform.

Compete with DNVBs.

With competition from digitally native vertical brands (DNVBs) heating up, sell directly to customers and take back control of your merchandising and product messaging.

Own your relationships.

Directly own customer relations, develop personalized customer experiences and build long-term loyalty.

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Skip the slowdowns. Start scaling.