
Built for wholesalers, manufacturers, and distributors who need account pricing, buyer portals, quote workflows, and approval controls. All built in, not patched on.
Trusted by wholesalers, manufacturers, and distributors worldwide.
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See the difference.
#1
Ranked B2B Platform.
391%
three-year ROI with B2B.
7
months average time to positive ROI for distributors and manufacturers.
Don’t let B2B be an afterthought. Run both B2B and B2C from the same place without compromise.
A buyer portal built for your business, not a template. Open-source code means you customize the buying experience without starting from scratch.
Credit and account management — without spreadsheets.
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Streamline B2B purchasing: log in on behalf of your company, access shopping lists, add products to cart and place orders seamlessly.
Seamless experiences for all customers: tailored experiences, customizable buyer tiers, and role-based access control on a per-customer basis.
Accelerate invoicing and payment processing: enable diverse payment methods for faster, more efficient transactions, accelerating invoicing and payment processing.
Localize with ease: craft buyer-specific experiences across segments, locations, verticals, languages, currencies, and more by easily launching and managing new storefronts from a single back-end.
A mobile-optimized quoting engine that works the way your sales team does. Build and send quotes for B2B and B2C buyers from the same tool — no separate system required.
Increase ordering efficiency: allow buyers to share shopping
Increase ordering efficiency: allow buyers to share shopping
Set up accounts that mirror how your buyers actually operate — parent companies, subsidiaries, departments, and buyers — with role-based access at every level. Approval workflows that match real procurement processes.
Boost efficiency by setting up accounts that match your buyer's real-life business structures, along with role-based access controls for a personalized experience that meets their unique needs.
Grow sales on the go: specialized features built to improve page speed scores, helping to enhance conversion rates no matter how your customers shop.
“The last time we migrated, we prepared for a full year. This time, we were able to write the product integration code in a week’s time. It amounts to huge cost savings.”
Joe Fassbender, Business Transformation Manager, United Aqua Group

ERP, OMS, CRM? Say less. Simplify vital integrations with one-click or customize your automation with open APIs.
Launch one-click, pre-built tools including immediate quote generation, user permissions, and re-ordering for a best-in-class B2B customer experience.
Reduce costs by building customized shipping rates for your B2B customers via our native integration with ShipperHQ, the leading shipping rate rules engine.
Sync data with any third-party tool in your ecosystem leveraging our open and extensible platform.

Manufacturing buyers are different from other consumers, but they still expect modern buying experiences. Deliver an engaging and frictionless journey to gain a competitive advantage.

Simplify with a single front and back end experience for retail and wholesale. Automate customer group management, and customize prices and discounts down to the unique SKU level.
Partners
Design and build a beautiful store, improve marketing results and streamline B2B operations. BigCommerce agency partners bring you certified expertise in taking your business to the next level.
“As a fairly complex B2B operation, we needed things like specialized item attributes, custom inputs, an interface with our existing ERP, and custom shipping and handling abilities for our customers. This was no easy task. However, American Eagle made us feel confident and were able to fully execute the vision we had.”
Chris Hiller, General Manager, Berlin Packaging

“BigCommerce is particularly well suited for B2B companies looking for a value-priced, partner-centric, multi-tenant SaaS ecommerce solution to deliver complementary functionality.”
Andy Hoar
CEO, Paradigm B2B

Sell and manage B2B and DTC from one platform.
With competition from digitally native vertical brands (DNVBs) heating up, sell directly to customers and take back control of your merchandising and product messaging.
Directly own customer relations, develop personalized customer experiences and build long-term loyalty.