Introducing the 2026 Commerce Customer Award Winners

At Commerce, empowering our customers to achieve big things is our top priority. That’s why our flexible ecommerce solutions are designed to give brands the tools, technology, and support they need to scale, adapt, and grow in a rapidly evolving digital landscape.

The Commerce Customer Awards recognize the brands putting that into practice. These awards highlight customers that are pushing boundaries, solving complex challenges, and delivering standout commerce experiences.

“We’re proud to recognize the outstanding achievements of our customers, who continue to push the boundaries of innovation and deliver meaningful business results.”

- Travis Hess, CEO, Commerce

This year, we’re celebrating winners and finalists across the Americas (AMER), Europe, the Middle East, and Africa (EMEA), and Asia-Pacific (APAC).

From high-growth brands to B2B leaders and digital innovators, these customers show what’s possible when strong strategy meets the right technology.

The 2026 awards span the following categories:

• Growth Champion: Celebrating exceptional Commerce-driven growth, delivering measurable year-over-year gains.

• Innovation in Digital Experience: Showcasing brands harnessing AI, automation, or composable technology to transform digital experiences and push the industry forward through bold experimentation.

• Connected Commerce: Spotlighting customers that unify multiple components of the Commerce stack to create connected experiences that deliver measurable outcomes.

• Emerging Innovator: Highlighting customers achieving fast market lift post-launch.

• B2B Excellence: Honoring leaders in B2B ecommerce who are redefining what’s possible through innovation, operational excellence, and exceptional buyer experiences.

And now, the moment we’ve all been waiting for. Here are the winners and finalists of the 2026 Commerce Customer Awards.

AMER 2026 Commerce Customer Award winners

Growth Champion: Mizuno USA.

Mizuno USA has demonstrated how thoughtful technology decisions can translate into meaningful business impact. By transitioning to a composable architecture across both Stencil and headless environments, the brand reimagined its digital experience while maintaining the performance and reliability needed to scale.

This approach allowed Mizuno to create a more flexible and responsive shopping journey, better aligning its ecommerce experience with evolving customer expectations. The result is a strong example of how modern architecture can support sustained, commerce-driven growth.

Finalists

• Harbour Chandler

• Penn Tool Co.

• Hancock's of Paducah

Innovation in Digital Experience: KONG Company.

KONG Company has built a digital experience that balances strong visual design with performance and usability. By integrating a range of technologies across its ecommerce stack, the brand has created a shopping journey that feels intuitive, responsive, and easy to navigate.

The result is an experience that not only looks polished, but also supports how customers browse and buy, demonstrating how the right technology choices can elevate the entire digital journey.

Finalists

• Sleep Country Canada

• The Crab Place

• Novelty Manufacturing Co. (EarthBox)

Connected Commerce: EuroOptic.

EuroOptic has embraced a connected commerce approach to simplify a highly complex and regulated buying environment. By integrating BigCommerce, Makeswift, Feedonomics, and other tools across its ecosystem, the brand has created a unified experience from discovery through purchase.

This level of integration allows EuroOptic to streamline operations while delivering a seamless customer journey, proving that even the most complex commerce environments can feel straightforward with the right architecture in place.

Finalists

• Galls

• Noveske

Emerging Innovator: Taylored Expressions.

Taylored Expressions has quickly established itself as a brand to watch, delivering rapid improvements to its ecommerce experience in a short period of time. By implementing a modern tech stack and focusing on customer experience enhancements, the brand has set a strong foundation for continued growth.

Its ability to move quickly while maintaining a clear focus on the customer highlights what’s possible for emerging brands with the right strategy and execution.

Finalists

• E.C. Barton

• Camcoat

B2B Excellence: Oldcastle APG.

Oldcastle has taken on the complexity of enterprise B2B commerce and delivered a more streamlined, consistent buying experience. By leveraging the full capabilities of B2B Edition, the company has modernized its workflows and improved how customers interact with its business online.

From managing intricate buyer requirements to simplifying day-to-day purchasing, Oldcastle’s approach demonstrates how B2B ecommerce can be both powerful and easy to use when built on the right foundation.

Finalists

• RC Pets

• Small Engine Warehouse

• Andover Fabrics

EMEA 2026 Commerce Customer Award winners

Growth Champion: Studio Anneloes.

Studio Anneloes has taken a deliberate, data-driven approach to growth, turning strategy into measurable results. Since launching on BigCommerce in 2023, the brand has more than doubled its revenue, with each phase of growth guided by a clear focus, from platform foundation to optimization and international expansion.

By consistently testing, learning, and refining its approach, Studio Anneloes has built a scalable model for success. Its expansion into new markets, including rapid growth in Germany, shows how a repeatable strategy can unlock new opportunities while maintaining a strong customer experience.

Finalists

• Coda (formerly Recharge)

• Muji

Innovation in Digital Experience: Pearson.

Pearson has executed a large-scale digital transformation with precision, bringing multiple global markets onto a single, unified commerce platform. This effort required aligning diverse systems, payment models, and regulatory requirements, all while maintaining a consistent experience for customers.

The result is a seamless transition that enables more relevant, localized experiences. From introducing region-specific payment methods to improving how products are bundled and discovered, Pearson has created a more connected and intuitive journey that meets customers where they are.

Finalists

• Mountain Warehouse

• Boots

Connected Commerce: IAG Loyalty Retail.

IAG Loyalty Retail has built a fully integrated commerce experience from the ground up, bringing together multiple technologies into a single, unified platform. By connecting BigCommerce, Feedonomics, and Makeswift, the business created a seamless redemption experience through the Avios Shop.

This connected approach allows customers to engage with loyalty currency in a more practical and flexible way, blending earning and spending into one journey. With a growing product range and strong customer engagement, the platform demonstrates how connected commerce can drive both usability and business impact.

Finalists

• Van de Velde Packaging

• Sportsshoes

Emerging Innovator: Regal Fish.

Regal Fish has reimagined a traditional business model by embracing a digital-first approach while staying true to its roots. By bringing both B2C and B2B operations online, the brand has expanded its reach and introduced new ways for customers to discover and purchase its products.

This shift has opened up new markets and customer segments, proving that innovation does not require starting from scratch. Instead, Regal Fish has built on its existing strengths, using ecommerce to modernize its brand and create a more resilient, future-ready business.

Finalists

• Rohan

• DriveDen

B2B Excellence: MKM.

MKM is redefining what the B2B buying experience looks like in the building supplies industry. By introducing a fully shoppable mobile app alongside broader ecommerce enhancements, the business has made it easier for trade customers to browse, purchase, and manage orders on their terms.

Beyond the front-end experience, MKM continues to invest in the systems and integrations that support long-term growth. Its approach reflects a clear understanding of customer needs, combining convenience, flexibility, and performance to modernize B2B commerce.

Finalists

• De IsolatieShop

• Kärävä Oy

APAC 2026 Commerce Customer Award winners

Growth Champion (BigCommerce customer): Atlantic Pet Products.

Atlantic Pet Products has built a long-standing foundation for growth, continuously evolving its ecommerce strategy over more than a decade on BigCommerce. By leveraging core platform capabilities and a flexible integration approach, the brand has successfully managed multiple storefronts across different markets and product lines.

As its needs have grown, so has its use of modern architecture, including plans to expand into Multi-Storefront and Catalyst storefronts. This forward-looking approach allows Atlantic Pet Products to deliver more localized, personalized experiences while maintaining centralized control, positioning the business for continued global growth.

Finalists

• AS Colour

• Buffalo Sports

• Blue Bottle Marine

Growth Champion (Feedonomics customer): Stack Commerce.

Stack Commerce has built a scalable commerce model across a diverse portfolio of sports and lifestyle brands. By combining deep ecommerce expertise with Feedonomics, the business has optimized product data and distribution across key advertising channels.

Through early adoption of Feedonomics Surface, Stack Commerce has been able to manage and optimize product feeds at scale, ensuring accuracy and performance across platforms like Google and Meta. This approach enables each brand in its portfolio to reach the right audience with the right data, driving consistent growth across its network.

Finalists

• Online Workwear

Innovation in Digital Experience (BigCommerce customer): Aquila.

Aquila has demonstrated how a focused, data-led approach can transform digital performance. During a period of internal change, the brand prioritized efficiency, refining its merchandising strategy and improving conversion quality rather than relying on increased traffic or discounting.

By integrating tools for personalization, search optimization, and analytics, Aquila created a more tailored and responsive shopping experience. Automation across product recommendations and bundling further enhanced performance, showing how thoughtful execution can deliver strong results without added complexity.

Finalists

• Pet Chemist

• Mud Australia

Innovation in Digital Experience (Feedonomics customer): Qantas Loyalty.

Qantas Loyalty has set a new standard for managing large-scale product data across digital advertising channels. By automating the connection between its extensive product catalogue and ad platforms, the organization has reduced manual effort while improving data accuracy and performance.

This infrastructure allows Qantas Loyalty to operate with greater speed and precision, ensuring products appear in the right channels with the right information. As the business continues to evolve its integration strategy, it is building a more agile, scalable foundation for future growth.

Connected Commerce (BigCommerce and Feedonomics customer): Videopro.

Videopro has built a deeply connected commerce experience that brings together ecommerce, physical retail, and professional services into a single, cohesive journey. Serving both B2C and B2B customers, the business leverages a headless architecture to support a wide range of buying scenarios.

By connecting its ecommerce platform with Feedonomics and other tools across its stack, Videopro ensures consistent product data, visibility, and performance across channels. The result is a unified system that supports growth across customer segments while maintaining a seamless experience from discovery through fulfillment.

Emerging Innovator (BigCommerce customer): Laser Clinics Group.

Laser Clinics Group has executed a complex platform migration with speed and precision, moving to a composable, headless architecture across multiple global markets in a matter of weeks. This transition was completed without disruption to operations, even during peak trading periods.

The new platform enables a more connected buy-and-book experience, linking ecommerce and service-based transactions into a single journey. Early results show strong adoption and increased transaction value, highlighting the impact of a well-executed digital transformation.

Finalists

• WaterCo

Emerging Innovator (Feedonomics customer): Blue Bottle Marine.

Blue Bottle Marine has strengthened its multi-channel strategy by connecting its product catalogue to key advertising platforms through Feedonomics. This approach ensures consistent, high-quality product data across channels, improving visibility and performance.

Combined with a broader ecommerce transformation, including the implementation of a B2B Edition platform, the business now has a more scalable foundation. This allows Blue Bottle Marine to grow across channels without increasing operational complexity.

B2B Excellence (BigCommerce customer): Waterco.

Waterco operates at a global scale, with a complex B2B model that requires flexibility and precision across markets, products, and customer types. Its implementation reflects a highly customized approach, designed to meet the specific needs of a large, distributed operation.

From custom checkout and search functionality to deep ERP integrations and tailored workflows, Waterco has built a platform that supports both operational efficiency and customer experience. The result is a robust B2B commerce foundation that can scale alongside the business.

Finalists

• Glen Dimplex Australia

• Erskine Dental

The final word

Congratulations to this year’s Commerce Customer Award winners, and thank you to everyone who participated. These brands continue to raise the bar for what’s possible in modern commerce, and we’re excited to see what’s next.

“Their forward-thinking approaches and commitment to modernizing commerce are helping brands navigate complexity, scale with confidence and succeed in an increasingly competitive digital landscape.”

Travis Hess, CEO, Commerce

Learn more about the 2026 Commerce Customer Awards, and check back next year to see if your business is eligible to participate.