Built for B2B and B2C: Commerce Recognized in The Forrester Wave™: Commerce Solutions, Q3 2026

Key highlights

• Commerce positioned as a Contender in The Forrester Wave™: Commerce Solutions, Q3 2026, obtaining the highest score possible (5.0 of 5.0) in three criteria: B2B product catalog, B2B pricing, and B2C payments.

• They are recognized for strength across both B2B and B2C functionality, including the combination hybrid businesses need to grow on a single platform.

Commerce in the 2026 Forrester Wave

In The Forrester Wave™: Commerce Solutions, Q3 2026, Forrester (a leading global research and continuous guidance firm) evaluated the ten commerce solutions providers it considers most significant in the industry. Commerce was included among those providers and positioned as a Contender, receiving the highest score possible in the B2B product catalog, B2B pricing, and B2C payments criteria.

“Commerce demonstrates strength across several B2B and B2C functionalities, including B2B product catalog, B2B pricing, B2C promotions, and B2C payments.”

— The Forrester Wave™: Commerce Solutions, Q3 2026, Forrester Research, Inc., [July 2026]

*Disclosure: Commerce is a vendor evaluated in this report. The points cited above come directly from Forrester's published research; the analysis and opinions elsewhere in this article are Commerce's own.*

Where Commerce earned Forrester's highest possible score

Three of the criteria where Commerce received a perfect 5.0 of 5.0 map directly to what growing B2B and hybrid businesses ask of a commerce platform. Here's what each one means in practice.

B2B product catalog.

Complex B2B selling starts with the catalog: configurable products, customer-specific catalogs, and very large SKU counts. BigCommerce supports catalog structures and customer-group visibility that let manufacturers and distributors present the right products (and the right prices) to the right buyers natively, without custom development.

B2B pricing.

B2B revenue lives and dies on pricing flexibility. BigCommerce enables price lists by customer segment, tiered and volume pricing, and negotiated, account-specific rates that business users can manage themselves. It's the pricing depth enterprise B2B buyers expect.

B2C payments.

Conversion depends on offering shoppers the payment methods they trust. BigCommerce comes pre-integrated with a broad set of payment providers and digital wallets, and lets non-technical teams add and configure payment methods per storefront, turning payments into a growth lever rather than an integration project.

Our perspective: built for businesses that sell to businesses and consumers

Most commerce platforms are built for one motion or the other. BigCommerce is built to run both B2B and B2C on a single open platform; so a brand, manufacturer, or distributor can serve wholesale buyers and retail shoppers without stitching together separate systems or replatforming as it grows.

That openness matters more as buying spreads across new surfaces. Branded storefronts, marketplaces, and increasingly AI-assisted discovery. Because BigCommerce exposes its commerce capabilities through open APIs, merchants can extend the platform and connect the tools they choose, rather than being locked into a closed stack.

For us, these scores reflect that focus: deep, native B2B capability paired with consumer-grade selling fundamentals, i.e., the combination hybrid businesses need to grow.