BigCommerce: Self-sustaining SaaS platform
KegWorks selected BigCommerce over Magento 2, Demandware and Shopify. “BigCommerce allowed us to move away from maintaining a self-hosted solution. That was very important to us. But, ease of use was an important factor too,” Ryan stated. “We found BigCommerce to be far more intuitive than Magento, the platform’s pricing structure fits our business size and needs.”
“Groove Commerce helped us identify the right SaaS platform for our needs and to design the site’s current layout. They also played a major role in integrating our site with HubSpot by developing the HubSpot and BigCommerce integration to help us capture abandoned carts and follow-up with customers after they've made a purchase,” Ryan explained. “We continue to use Groove to make updates and improvements to the site.”
“With the BigCommerce and HubSpot integration our sales team can more easily manage customer quotes and contacts. The integration also gives us the advantage of being able to manage a blog and email marketing. It’s a really nice set up,” Ryan stated.
KegWorks is a B2C and B2B company, and BigCommerce powers KegWorks’ wholesale B2B online shopping experience. We use BigCommerce customer groups to allow our B2B customers to view commercial pricing while they shop on the site.
BigCommerce’s APIs enable KegWorks to extend the basic functionality of its online store. The company makes use of APIs to integrate into Hubspot for its welcome series email code generation and creating accounts for commercial customers. Then there is its Feedonomics integration.
“Feedonomics brings the management of our feed integrations into the ecommerce department. With this integration we send our product catalog to our site’s search and merchandising tool, Sitecore Discover, to our international shipping tool, Borderfree, and to our advertising channels such as Google, Facebook and Pinterest,” Ryan commented. “For the record, when we previously needed to make edits to the feed it required internal IT resources to get it done. With the BigCommerce and Feedonomics integration, that’s no longer required.”
Feedonomics automates product listing and order management, as well as optimizes product catalog data to improve search relevance and conversion.
Justuno is a conversion optimization platform with personalization, onsite messaging, and AI-powered product recommendations that help high-growth brands turn more website visitors into customers.
InStockNotify helps boost sales by notifying shoppers when out-of-stock products are back in stock.
ShipperHQ enables B2B or B2C merchants to build custom shipping strategies to manage, update and simplify the checkout and shipping experience.
- Enterprise Resource Planning (ERP)
- Customer Relationship Management (CRM)
- Customer Service Manager
- BigCommerce University Training
“BigCommerce allowed us to move away from maintaining a self-hosted solution. That was very important to us. But, ease of use was an important factor too.”
Ecommerce Manager, KegWorks
“When we previously needed to make edits to the feed it required internal IT resources to get it done. With the BigCommerce and Feedonomics integration, that’s no longer required.”
Ecommerce Manager, KegWorks