BigCommerce vs. Amazon



Amazon gave you convenience. Take control with BigCommerce.

Direct-to-consumeris money-in-your-pocket. Join BigCommerce, take control with DTC, and keep your Amazon presence.

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The Amazon tax

More than a few fees.

Between the various fees on Amazon, every dollar turns into mere cents before reaching you, and every customer stays a mystery.

3.5% GMV

Fuel and logistics fee.

8-15% GMV

In Amazon referral fees.

20-35% GMV

FBA fulfillment fees + storage.

12% GMV

Sponsored product fees.

Compare the cost of Amazon and BC

BigCommerce, big ownership

Keep Amazon, own the rest.

BigCommerce makes it easy to quickly open your own online store, with robust growth capabilities. And, you can keep your Amazon presence.

45-55% lost in FBA fees

BigCommerce keeps it simple with clear and predictable monthly subscriptions.

FBA = Zero ownership of relationships

With BigCommerce, you own customer relationships, from data to contact info to marketing potential.

Amazon-only = Only one storefront

FBA-only sellers are limited to Amazon. With BigCommerce, you can sell on Amazon, your own site, and across countless channels.

Fulfilled by Amazon vs. Being fulfilled

There’s no denying how easy it is to get started as an FBA seller. But, what’s true ownership look like? BigCommerce has the answers.

Category

Amazon

BigCommerce

Storefront

Amazon-controlled experience

Full customization and ownership

Customer relationships

Mostly owned by Amazon

Entirely yours

Branding flexibility

Almost non-existent outside your Amazon page

Full control

Scalability

Limited to Amazon

Your own platform + access to Amazon, Ebay, and more

Multi-store functionality

Support for separate regions

Native multi-store support

B2B support

Amazon Business with limited customization

Dedicated B2B edition, customer portals, buyer roles, and more

Checkout

Amazon checkout only

Full customization and support for 65+ payment gateways

SEO Capabilities

Limited to product listings

Full site control + suite of marketing tools and integrations

Omnichannel selling

Amazon ecosystem

Integrations with Amazon, eBay, and more

Headless commerce

No support

Full headless capabilities

Feedonomics Surface

Have your Amazon (and own it, too)

Amazon Multi-Channel Fulfillment (MCF) makes it possible for people to place orders on your BIgCommerce store, while fulfilling and shipping them from Amazon’s own centers. Paired with Feedonomics, everything stays in sync.

1

Customer buys on your BigCommerce DTC store

You capture their email at checkout

2

Amazon pulls and ships from your FBA inventory

1-2 day delivery with no additional warehouse.

3

Free Feedonomics Surface syncs both channels

Catalog, inventory, orders — one backend

One inventory pool. Two channels. Limitless opportunity for growth.

Get on the Surface level

Are you fulfilled with Amazon?

Make your business, YOUR business with BigCommerce. Give us a try for 15 days: no credit card, no risks. Or, talk to a specialist with experience in helping FBA businesses go big.

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It's time to think bigger.

15 day free trial. Create a real, live store.

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BigCommerce vs Amazon FAQs

Amazon owns the customer data for those who purchase from FBA businesses, providing the business owners with only city, state, and address.

While Amazon can provide more traffic initially than BigCommerce, limited SEO control and no access to outside channels limit growth.



BigCommerce can provide more traffic in the long haul, as the platform gives owners full control of SEO, allows for omnichannel selling, supports additional marketplaces, and enables email marketing by providing complete customer information.

Amazon supports storefront customization, offering templates and a drag-and-drop builder, but doesn’t allow for customization outside of this. BigCommerce has full site customization, giving owners complete control of their branding, product pages, and beyond.

Amazon has limited SEO capabilities, with an emphasis on optimizing language across your FBA page and product descriptions. BigCommerce offers full SEO customization, from site SEO to optimizing product pages to metadata.

Amazon Business offers B2B solutions, providing a marketplace that’s oriented around bulk sales, reach, and the like. But, branding options are limited the same way they are on Amazon FBA pages. With BigCommerce B2B, a dedicated solution, you have full control over a branded storefront, the ability to offer customer portals, and a breadth of integrations with ERP, inventory, and other core systems.

Yes, you can use both Amazon and BigCommerce at the same time. BigCommerce gives you full control of your store, but also supports Amazon by giving you the option to add “Buy with Prime” on your checkout.



With the “Buy with Prime” feature, customers can quickly purchase via your BigCommerce store by logging in with their Amazon Prime account. The purchase is completed through your store, capturing customer info, while inventory is pulled from the Amazon fulfillment warehouse. Customers get the convenience of a quick checkout, you get more ownership of the relationship.