
Account pricing, buyer portals, quote workflows, and approval controls: Everything wholesales, manufacturers, and distributors need. All built in.
Trusted by wholesalers, manufacturers, and distributors worldwide.
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#1
Ranked B2B Platform.
391%
three-year ROI with B2B.
24%
More productive sales teams
B2B shouldn't be an afterthought. Run B2B and B2C from the same place, no compromises.
Open-source code lets you build a buyer portal fit for your business, not someone else's.
Credit and account management — without spreadsheets.
Give buyers the payment options they expect, while managing purchase orders, credit cards, and net terms per account.
Streamline B2B purchasing with the ability to log in on behalf of a company, access shopping lists, place orders, and more.
Buyer tiers and role-based access let you easily manage which customers or users see which products, prices, and features.
Enable diverse payment methods for faster, more efficient transactions that expedite invoicing and payment processing.
Craft buyer-specific experiences across segments, locations, verticals, languages, and more with multiple storefronts — and only one back end.
Build and send quotes for B2B and B2C buyers using the same mobile-optimized quoting engine, no separate system required.
Increase ordering efficiency by allowing buyers to quickly share shopping lists and orders.
Mobile optimization makes it easy to grow sales on the go, with improved page speed scores right out of the box.
Show pricing based on parent company, subsidiaries, departments, buyers, and role-based access at every level.
Match real-life buyer business structures, with role-based access controls that fit right into a company's hierarchy.
Future-proof your B2B operations with APIs that power advanced functionality, integrations, personalization, and beyond.
“The last time we migrated, we prepared for a full year. This time, we were able to write the product integration code in a week’s time. It amounts to huge cost savings.”
Joe Fassbender, Business Transformation Manager, United Aqua Group

ERP, OMS, CRM? Say less. Simplify vital integrations with one-click or customize your automation with open APIs.
Launch one-click, pre-built tools including immediate quote generation, user permissions, and re-ordering via TradeCentric, Kensium, and others.
Reduce costs by building customized shipping rates for your B2B customers via our native integration with ShipperHQ, the leading shipping rate rules engine.
Sync data with any third-party tool in your ecosystem leveraging our open and extensible platform using integrations from Celigo, Patchworks, and others.

Buyers in manufacturing might differ from other consumers, they they still expect a modern buying experience. Take the friction out of B2B and gain a competitive advantage.

A single front and back end for retail and wholesale keeps things simple. Automate customer group management, customize prices, and personalize every buyer's experience.
Partners
Build a beautifully designed store, improve marketing, and streamline B2B operations with trusted BigCommerce agency partners.
“As a fairly complex B2B operation, we needed things like specialized item attributes, custom inputs, an interface with our existing ERP, and custom shipping and handling abilities for our customers. This was no easy task. However, American Eagle made us feel confident and were able to fully execute the vision we had.”
Chris Hiller, General Manager, Berlin Packaging

“BigCommerce is particularly well suited for B2B companies looking for a value-priced, partner-centric, multi-tenant SaaS ecommerce solution to deliver complementary functionality.”
Andy Hoar
CEO, Paradigm B2B

Sell and manage B2B and DTC from one platform.
With competition from digitally native vertical brands (DNVBs) heating up, sell directly to customers and take back control of your merchandising and product messaging.
Directly own customer relations, develop personalized customer experiences and build long-term loyalty.