Definition: A content audit is the process of cataloging and analyzing all of the content on a website, including its performance. Online businesses who publish content and pursue an ongoing content marketing strategy can optimize their benefits by analyzing strengths, weaknesses, and opportunities.
A thorough content audit gives online marketers a much-needed high-level perspective of all content efforts. Audits are the ideal time to re-examine strategy and evaluate what's working and what's not. With this information in hand, the site owner or manager will be better armed to determine the company's future marketing efforts.
Content audits are primarily conducted for two main reasons:
If your organization has both of the above referenced motivations, a content audit should serve to maximize your time and effort. Jotting down the SEO metrics while sorting through the content marketing data helps you glean valuable insights about your content base.
The complexity of content audits varies by the number of articles being reviewed, but involves the same general process. The most important thing: remain organized and