Definition: Discount codes are personalized or publicly-released codes offered to customers as a purchasing incentive that reduces the price of an order. Discount codes can be an effective means for ecommerce stores to attract shoppers and encourage repeat customers.
A link can be placed at the point of checkout for the consumer to click and receive a discount code to apply to purchase, or a link to click which will send the consumer to a discounted section. There can also be a link for the consumer to print a coupon offering an additional savings. To achieve maximum results from your discount program, spread the word about it via your company's website and social media accounts. In addition, make sure to reference discount code availability in any SEM campaigns you run.