In this era of ecommerce growth and omnichannel approaches, creating engaging content is key. Businesses are constantly looking for new ways to communicate with customers and with each other.
Blogging is one way many businesses use to both inform their customers and to guide them to products and services. But constantly creating new content can be a massive task. One tactic is to invite guest bloggers to create that content. But what is guest blogging, and what benefits does it have?
Guest blogging is when you invite someone from outside of your company to write a blog that will be published on your website. The writer will usually work in the same industry as the organization or be an expert on the subjects to do with that organization.
It can be a great way of working with others in the same industry, whether in the area of sales collaboration or in tandem with strategies such as affiliate marketing.
Guest blogging offers benefits for both parties. For the writer, especially if they are new to the field or if their company is small or a startup, it is a chance to get their thoughts - and their products - out to a wider audience. Other benefits include:
Sometimes these posts aren’t due to an invitation by the host, but a pitch by the writer. So just what benefits do guest blogs bring to writers?
So you know you can write, and you consider yourself well-informed as far as your field is concerned. How do you go about getting into the guest blogging world?
When it comes to guest blogging, your primary focus is to create content that engages the readers by entertaining or educating them. However, good content isn’t enough on it’s own - there’s a few best practices you need to keep in mind to really excel.
Guest blogging can offer benefits for all involved, especially when the arrangement is reciprocal. Guest blogs can really help your marketing department as they have something new and educational that they can use in any campaigns or social media posts. It’s also great for the writers, since it provides access to a new audience and a chance to get your business noticed. By understanding the role of guest blogs, and following the best practices, you’ll be able to reap the many benefits and position yourself as an expert in your field.