Glossary

The Ecommerce Answers glossary offers access to an excellent resource that clearly defines the most common and useful terms in the world of ecommerce. Gain a better understanding of both fundamental and complicated concepts as they relate to building a successful online store.

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Conversion Rate Optimization (CRO)

Ecommerce Analytics

Interpret data accumulated from keyword research and Google AdWords to understand the effects of certain store practices on sales. Learn about PPC and test PPC advertisements to discover the most profitable methods of merchandise promotion.

Ecommerce How Tos

Find out how to set up payment processing across multiple channels to offer consumers more purchasing flexibility. Write effective advertisements for featured products and read all about how to test the PPC for each ad. Detailed, step-by-step instructions make starting an online store or improving an existing store's performance a piece of cake.

Ecommerce Marketing and Strategy

Discover the power of multi-channel ecommerce marketing best practices and their effects on conversion funnels. Selling on eBay, Facebook and Amazon has never been more accessible or simple to implement for an online store.

Email Marketing and Automation

Stay in touch with customers before and after they make purchases. Learn how and when to set up automatic email messages thanking consumers for their purchases. Discover the best practices for distributing online coupon deals or promotions and accepting them effectively.

Payment Gateways

If you're not sure what a payment gateway is or what features might improve your current one, look no further. Bigcommerce details the importance of payment gateways along with tips on setting them up correctly to optimize profit.

Product and Inventory Management

Track shipments and incoming materials easily and accurately. Find out ways to better manage and execute the art of drop shipping, including resources available through outside platforms that make it a more profitable shipping option.

Search Marketing for SEO and SEM

You can learn how to optimize your online store to increase its search page ranking, driving more traffic to your site. You'll also find a comprehensive overview of conducting keyword research and methods for applying your findings to every page.