A new ecommerce business needs to have a place for its visitors to go once they enter the website. Without landing pages, an online retailer cannot create an interactive experience for its customers.
A landing page is any Web page a visitor arrives at by either clicking on a hyperlink or typing a URL directly into a browser. These include the homepage of your online store, as well as any product-specific pages you create.
The goal of any landing page is to entice a certain type of action, whatever that may be.
There are a handful of different landing pages that exist depending on the type of action a business wants its visitors to take. They are as follows:
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