Grow your business with metrics that matter

Drive up to 25% more revenue with premium insights and get details on your store’s performance with built-in analytics.

Not on BigCommerce? Start your free trial.*

Ecommerce Analytics are built right in

Analyze your store’s performance with reports that reveal product and customer trends — all included as part of your monthly subscription — so you can find great ways to drive sales.

Designed for merchants

Google Analytics is great for optimizing sites — but Ecommerce Analytics offers deeper customer data. Seeing exactly who bought what helps you target, segment and increase sales.

Quick and easy access

See store performance at-a-glance right on your dashboard. Get a consolidated snapshot including orders, sales channels, storefront conversion rates, AOV and more.

Drill into your details

Detailed reports and exports let you examine various aspects of store performance. See where shoppers get stuck, which products are moving or lagging, the impact of your promos or sales and more.

Choose Ecommerce Insights for smarter merchandising

Not sure how to interpret your store’s metrics? Ecommerce Insights gives you in-depth reports including data on the best ways to grow your business.

Track your trends

Find and track Average Order Value (AOV) to determine which products most impact sales. Do more of what works and less of what doesn’t.

Better showcase products

Know your top sellers, low converters or most discounted products. Make better decisions about products to feature, promos to run and more.

Find big spenders

Learn more about who your best customers are and what they want — then use that knowledge to keep big spenders coming back.

“We use BigCommerce Insights quite heavily on a day-to-day basis. In fact, it was a key motivator for us going with BigCommerce over Shopify.”

David Berlach CEO of Bohemian Traders

Get the metrics you need to succeed

Whether you rely on our built-in ecommerce reporting or choose expert analysis from Ecommerce Insights, be sure to capitalize on all of BigCommerce’s performance driven features.

*Terms and conditions apply and are set forth on the applicable sign-up page. Standard, Plus and Pro plans only. For help with an Enterprise plan, please contact our sales team.