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Sell B2B and wholesale products online

BigCommerce empowers B2B and wholesale retailers with the customizable SaaS platform they need to simplify their business and grow sales. With key B2B-friendly features like customer logins, advanced shipping, and product modifiers, we help retailers on the Fortune 500 and Internet Retailer 1000 take their businesses to the next level.

  • Drive more traffic and increase conversion rate with built-in marketing.
  • Sell to customers on social media and marketplaces, such as Amazon and Facebook
  • Rely on your dedicated account management for best-in-class customer service


Start your free trial
Or call 1-855-884-6731

Join other successful B2B merchants

BigCommerce is proven to help online retailers selling B2B build beautiful stores, showcase their unique products, and grow their business. Here are a few examples:

b2b-example-1-FortressofInca BigCommerce

"Our wholesale B2B business increases our volume with factories, which drives brand awareness, then leads to an increase in online sales"

Evan Streusand, Founder, Fortress of Inca

b2b-example-2-PrimalPitPaste BigCommerce

"On top of BigCommerce, we have our products in just under 400 small to mid-size stores, as well as Whole Foods."

— Amy Cazin, CEO, Primal Pit Paste

See more stores built on BigCommerce

b2b-example-3-Tasco BigCommerce

"We were able to seamlessly transfer to BigCommerce without any loss of sales or down time, while recovering many more orders with the shopping cart abandonment feature."

Gary Brownlee, Vice President at T.A.S.C.O.

3 ways BigCommerce helps B2B sellers increase revenue:

Powerful templates

Design a store based on our conversion-ready templates, built especially for B2B sellers. Our templates have the functionality that help close B2B sales online.

Browse our ecommerce templates

Leading enterprise integrations

Connect your favorite tools to BigCommerce. We are compatible with major CRM, 3PL, and many more providers — and you can integrate with one click in the App Marketplace.

View our top apps & integrations

Partner with the best

Get the solutions you need in the BigCommerce Partner Marketplace. We carefully choose and certify our partners so you can find the help you need at the quality you expect.

Find the right partner for your business

The tools you need for B2B sales

BigCommerce offers the enterprise features of self-hosted solutions
with the easy-to-use interface of a SaaS ecommerce platform. We
let you customize your business and use your favorite tools so you
can focus on selling great products and growing your business.

B2B OnlineStores Large

Build a beautiful, customizable storefront

Communicate your brand with a sleek store that showcases your products and drives conversion. You can customize any element of your store, with simple WYSIWYG edits or our robust theme development platform.

Serve your customers right

Give you customers individual logins so they can check their order status and receive tailored pricing. With ShipperHQ, you can offer customizable shipping rates that ensure fulfillment is as smooth as the shopping experience.

Offer your full catalog

BigCommerce supports your large catalog with up to 600 SKUs per product — compared to just 100 on Shopify. You can further improve your operational efficiency by leveraging our product catalog API to perform real-time updates.
More on our Product Catalog API

Get in front of customers across the web

Sell to customers on Amazon and eBay using our one-click integrations. We also make it easy to advertise — and sell — on Facebook, so you can target shoppers throughout the conversion funnel.

More options for
selling online

Do you run a different type of ecommerce store? Find out how we power online merchants with tailored solutions across all industries.


Learn how we can improve your business
Request a demo to speak with one of our ecommerce success experts and see our industry-best platform in action.

Request a demo today

Additional Business Categories
Sell Online: Art / Auto / BMV / Clothing / Electronics / Facebook / Food & Beverage / Furniture / Handbags / Health & Beauty / Home & Garden / Industrial / Jewelry / Offline / Specialty / Sports & Outdoors / Toys & Games

Start your free trialIs wholesale part of your business? Call us today.1-888-248-9325

Does your business sell specialty products? Get started today.

Start your free trial
Or call 1-855-884-6731