The Shoe Mart boosted trust and increased conversions by 14% with TrustedSite
The Shoe Mart wanted to reduce cart abandonment without using product discounts or detracting from the user experience. They set up an A/B test that replaced their previous trust badges with mobile-optimized TrustedSite trustmarks to increase visitor trust and incentivize purchasing behavior. At the end of a 7 week experiment, not only did they find that TrustedSite increased the overall conversion rate by 14%, but they also saw increased conversions among mobile device users and first-time site visitors.