Today, shopping is far more than just about buying. In fact, shopping time has become synonymous with browsing time, and even inspiration time.
Did you know that 65% of shoppers browse online when they’re not looking for anything in particular?
Within just a two-day period, U.S. consumers shop across seven different product categories, from specialty goods to industrial products. This means that they’re at different stages of the shopping experience at any given moment — for product categories that are often unrelated.
That’s big news for you — and a huge opportunity for your business.
Ecommerce continues to evolve in a rapidly changing landscape. Here’s how you can make the most of these new dynamics and accelerate your sales to keep growing your business.
The New Shopping Experience is Here
There’s a paradigm shift happening with today’s shopping experience. Consumers are no longer deciding at the start of the journey whether to shop online or offline. The shopping journey is much more free-flowing now between the two.
One shopper may discover a product in a store and research it online without leaving the shop. Meanwhile, another shopper may find a few items online before looking for nearby stores to try them out in person.
The gap between the physical and digital worlds is shrinking.
Just look at Google Lens as an example. The image recognition technology has become a powerful tool for inspiration and can make products instantly shoppable.
Inside a store, a shopper can take a snapshot of a pair of shoes and then immediately find a variety of similar footwear online. That same shopper can see a fabric they like on a sofa, and then find a dress with a similar pattern.
The way shoppers shop is certainly evolving. But, more importantly, so are their expectations.
What you should know about your next shoppers.
Shoppers want more than just great value. They want convenience. As you prepare for 2023, here are three ways that you can ensure your shoppers get it:
- Greater transparency around delivery speed.
- Locally available products.
- A secure and easy checkout.
Creating an integrated online-to-offline strategy for your product listings, inventory and content is vital. Merchants need to innovate in order to keep up with growing expectations from shoppers and deliver a cohesive customer experience across all channels. Merchants must showcase their convenience, not just their products.
So, what if you could build a richer, more agile user experience that keeps customers returning for more? And what if you could continually and easily optimize your campaigns across every touch point?
Google and BigCommerce have built a native integration to make all this possible.
One App, Millions of Shoppers
Ads and Listings on Google makes it easy for you to reach millions of shoppers across Google properties — all within your BigCommerce store. Here’s how:
- Automatically sync your BigCommerce store data with Google, so you can promote them with ad campaigns.
- Track your campaign performance, gain insights and optimize as you go.
- Sit back and let any changes you make to your products get automatically reflected in Google.
Ads that perform.
So, how do you get started? Free listings are a great place to begin. At no cost, they allow you to put your full product inventory in front of millions of shoppers across the Google network, including Shopping, Search, Images, Google Lens and more.
Now, free listings may be a no-brainer for your business. But you can improve your performance even more with a new campaign feature: Performance Max.
It uses the best of Google Ads automation, inventory and formats to help drive higher conversion and revenue performance for advertisers.
By running both free listings and Performance Max ads together, merchants get an average of twice as many views and 50% more visits. It’s a game changer for all kinds of merchants.
The Final Word
This is an exciting time in ecommerce as we continue to see the lines between the physical and digital worlds blur, while new expectations from consumers rise at a faster pace than ever before.
We look forward to continuing to work with our partners to help you create more immersive, inclusive and meaningful experiences for your customers and grow your business.
You can start preparing your business for a rewarding 2023 right now. Download the Ads and Listings on Google app to get started.