Powerful Apps Integrate With Carewell’s BigCommerce Store
As told to BigCommerce by Bianca Padilla, Co-Founder & CEO, Carewell.
BigCommerce’s integration with Yotpo is a great tool to collect reviews back from customers. One great feature is that it allows us to respond back to customers and create a dialog. For example, if a customer is unhappy with the product, we always proactively reach out and offer them a free sample of something that may work for them. It’s done wonders helping us foster better relationships with our customers.
Subuno has been extremely helpful in detecting fraud, and has saved us thousands of dollars. I think everybody needs a good fraud tool, and Subuno is the cheapest and probably most customizable one that I've worked with — and it really works. Once placed orders are in Subuno, they’re checked against risk factors such as fraud score, block/white lists, and more. It’s super simple because we can customize our rules and tell the system what to look for. Subuno has helped us catch some fraudulent activity, and has brought incidents of fraud down to nothing.
As for our marketing channels, email is the most profitable, followed by Google Ads. We started using Klaviyo at the end of 2019, and saw really great results — our email went from 9% to 30% of total revenue. Out of all the other email providers we’ve tried in the past, Klaviyo hands down is the winner. We love that it gives us the ability to do segmentation, A/B testing, and many more great things. It's truly the most powerful email platform, and it has largely amplified the success of our BigCommerce store.