“We like to hit the ‘easy button’ wherever we can. BigCommerce gave us what we needed at the right price point and allowed us to launch and move quickly.”
Dean goebel president, BB wheels
Getting on a roll with BigCommerce
After vetting several platforms, BB Wheels eventually landed on BigCommerce. As an affordable option with the capacity to support the company’s extensive catalog, BigCommerce has been BB Wheels’ ecommerce platform of choice since day one.
“We like to hit the ‘easy button’ wherever we can. BigCommerce gave us what we needed at the right price point and allowed us to launch and move quickly,” said Goebel.
BB Wheels found that BigCommerce gave it the infrastructure needed to grow and scale — without requiring extensive technical expertise or maintenance.
"BigCommerce makes sure that everything is secure," said Chelsey Eggert, Director of Operations for BB Wheels. "We don't have to worry about our site being hacked or maintaining it. Also, it helps to have BigCommerce on the backend, so we can focus on selling products."
Apps to keep things rolling
On top of the platform’s ease-of-use and scalability, BB Wheels turned to BigCommerce’s app marketplace to find just the right tools to ramp up their website’s capabilities.
"The BigCommerce app ecosystem comes in handy. When you start working with the apps, many app developers are willing to make modifications to meet your needs, which is helpful. Also, it's nice that BigCommerce vets out these vendors and apps before they even get on to the platform," said Eggert.
BB Wheels chose NetSuite as its ERP, with Celigo as the bridge between BigCommerce and NetSuite. The hybrid connection allows BB Wheels to engage with its customers through various third-party apps in the BigCommerce ecosystem. “We love the synergies of having NetSuite on the backend and BigCommerce on the frontend. This mutually beneficial relationship allows us to leverage various plug-and-play mechanisms, including Klaviyo, Extend, Affirm and others,” said Goebel. Learn more about how BB Wheels uses Affirm.
Yotpo is used for product reviews and Export Stash for product SKU and inventory export. These are a few apps and integrations BB Wheels uses to give its customers a more thoughtful shopping experience.
"Another big one that we use is Searchspring. It is integral to our entire website. We've got Google-like functionality from a search standpoint, and all of our filters and finders are Searchspring-driven. So it's all these things that, individually, may not seem huge but collectively are a game-changer," said Goebel.
On top of that, BB Wheels has even found a foothold in the B2B space, selling to dealers using BigCommerce features such as customer groups, price lists and discounts; the company can give B2B customers the best of both worlds — the online experience and the human touch. Read more about how BB Wheels sells online to B2Bs.
"BigCommerce makes sure that everything is secure. We don't have to worry about our site being hacked or maintaining it. Also, it helps to have BigCommerce on the backend, so we can focus on selling products."
chelsey eggert director of operations, bb wheels