Freedom of choice and the right support make all the difference
For Hughes, going in with BigCommerce meant ITS could spend more time focusing on its top priorities – customers and selling. “BigCommerce suits how we want to work by giving us the tools to effectively sell to people without worrying too much about managing the technology,” said Hughes.
Integrating in-person and online customer comments into its build was one way ITS and E2X, its BigCommerce-certified development agency, were able to customize the website. “We did not want our website to look like a template or like someone else's website. E2X’s development expertise allowed us to create an end-to-end user journey that was uniquely our own,” explained Hughes.
“Because we specialize in creating user experiences and choosing the right technologies, a foundation for future innovation can be laid,” said Serge Albohayre, Head of Partnerships from E2X. “We helped ITS in this regard. Not only did we do the heavy lifting in replatforming them to BigCommerce, we synched all their required integrations to ensure the website performed optimally and as expected.” Today, E2X continues to provide value to ITS by advising on the best technology strategy for current and future business success.
Several apps from BigCommerce’s marketplace are part of that strategy. “The ability to pick and choose the apps and the add-ons that work for our business is one of my favourite things about BigCommerce. If our competition is doing something better than we are, it’s pretty much just tapping into BigCommerce’s app store, adding the right tech solution and we’re back to leading the industry and pleasing our customers,” stated Hughes.
Agency partner: E2X
- Implementation Project Manager
- Customer Success Manager
“If our competition is doing something better than we are, it’s pretty much just tapping into BigCommerce’s app store, adding the right tech solution and we’re back to leading the industry and pleasing our customers.”
Ecommerce and Marketing Manager, ITS