Achieving lower total cost of ownership with SaaS.
In hopes of finding an ecommerce solution better suited to its future goals, Kokatat turned to global development and consulting “anti-agency,” Overdose. Working with Kokatat since 2016, Overdose already had a meaningful relationship with the paddling company and was well-acquainted with its business needs.
To address the challenge of technical debt, Kokatat determined that the best approach would be to migrate to a SaaS-based enterprise solution. This would minimize the total cost of ownership by removing the costs of security patches, updates and maintenance, as all of these would be included in the platform subscription fee. After vetting several platforms, Overdose determined that BigCommerce was the solution best-suited to support Kokatat in its ecommerce goals.
“BigCommerce has features that are complex enough for the enterprise-level businesses. Other platforms that we've worked with just don't offer the features or functionality that an enterprise business needs,” explained Jordan Hunter, Technical Director at Overdose. “The tools and features that BigCommerce offers really suit that level of business to be able to meet their requirements and challenges.”
Blending the brand and shopping experiences.
To support Kokatat’s content strategy, Overdose recommended a “reverse headless” approach, with Contentful serving as its content management system and BIgCommerce as its ecommerce engine. Leveraging BigCommerce’s open templating, Overdose was able to build a customized version of the Cornerstone theme to achieve the desired design and customer experience.
With BigCommerce providing the native cart and checkout and Contentful managing the content, Kokatat has been able to blend the brand and shopping experiences across the blog, team and expedition sections of its site. This way, Kokatat can leverage branded content to support its products, while also leveraging its products to support branded content.
“With this solution, BigCommerce allows us to spend less time supporting a full stack infrastructure and more time focusing on strategizing the front-end,” said Andemichael.
Lastly, addressing the need for more customizable experiences, Overdose built a custom suit configurator for Kokatat. Leveraging BigCommerce’s product modifiers, custom fields and storefront API, Kokatat can now let customers design their own GORE-TEX PRO dry suit, customizing everything from colors and sizes to material and other unique features. Built on custom templates within Stencil, the custom suit builder allows customers to view changes to their dry suit in real-time, allowing them to view the finished product before making a final purchase.
“With this solution, BigCommerce allows us to spend less time supporting a full stack infrastructure and more time focusing on strategizing the front-end.”
Kelati Andemichael SaaS Development Lead, Overdose