Ecommerce Expertise / Ecommerce Integrations / How To Sell Online / Productivity

Top 5 Ecommerce Apps and Integrations to Fully Customize Your Store and Stand Out Online

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I’ve never really been happy with things as they come “out of the box.” Perhaps Dell is to blame, after presenting 15-year-old me with way too many options as I ordered my first laptop back in 2001.

The same desire to customize that plagued me back then still holds true. With any SaaS platform, I immediately venture to the app store to see how I can make my version of something different and unique –– and I’ve done just this within the Bigcommerce App Store.

Part of the reason I migrated from Volusion was exactly because of this desire to fully customize, something of which Bigcommerce caters to more specifically for online retailers. Sure, I may have had to do a bit of digging, but there is no lack of quality ecommerce apps and integrations available for your Bigcommerce store, and like my very first laptop, I want to share what I consider cool and custom features I’ve used to scale my business, setting it apart from the rest in a way that only I could have engineered. Well, at least, in a way only I could have engineered thanks to my SaaS technology.

Here is a list of apps to and integrations for store owners like me, who want to stand out among the rest and sell more online.

SKUGRID by ScriptiLabs

SKUGRID is an excellent solution to any shopping scenario that demands speed and accuracy. It helps improve customer experience by keeping the customers on a single product or category page. At the same time, it reduces frustration by informing them about in-stock levels. SKUGRID is responsive and customizable, making it compatible with your Bigcommerce template. It has a $750 setup free and then costs $49 per month moving forward.

Blog Sync

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Best-selling author Seth Godin once said, “Content marketing is the only marketing left.” In that spirit, Blog Sync can help you syndicate content you may be creating on blog platforms like Tumblr or WordPress, and send it to your Bigcommerce store’s internal blog. Not only will you be adding value to your store, you’ll be making it easier for potential customers to find you via search engines. Just be sure you write about relevant topics, optimize for SEO and then just let your word and expertise bring in the traffic. Blog Sync is available for free for Bigcommerce users.

InStockNotify

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I once had a celebrity post an Instagram picture wearing one of my company’s Stupid Cancer t-shirts, with a link back to the Stupid Cancer store. Within a couple of hours, we had moved 1,000 t-shirts with no signs of it slowing down. Scrambling to meet demand, InStockNotify was the only thing that could have saved us in that moment.

As the name suggests, the app replaces the out-of-stock message with an email field for customers to receive a notification that the product is back in stock. If you find that you frequently run out of items quickly, or just want a foolproof way to make sure that if you suddenly receive an increase in orders, you aren’t accidentally creating a bad brand experience for all your new customers, this app is for you. InStockNotify begins at $17.99 per month.

OneSaaS

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As my author bio suggests, I’m a big fan of automation. In the past, I have highlighted Zapier and Kevy, two platforms that help me do my job more efficiently. In the wake of Kevy discontinuing their integration platform, OneSaaS has caught my eye as an equal and cheaper replacement. After taking a few minutes to connect your platforms, you’ll enjoy being able to move on to more important things in your daily life, rather than focusing so much time and effort on data management. OneSaaS begins at $29 per month.

LeadDyno

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With a one-click installation, you can set up a lead referral system via LeadDyno, which works to turn your brand loyalists into brand advocates, and then reward them for spreading the word about your products with their networks. Best of all, you decide which rewards you give out. By setting this up, you’ll build a deeper relationship with your best customers all while driving untapped revenue potential thanks to what is the most effective marketing tactic out there: word of mouth. LeadDyno is available for $29 to $149 per month, depending on your usage.

As I mentioned, I’m a huge fan of add-ons. For smaller businesses, many of these ecommerce apps may have a price point out of your budget. That said, most of these also  have trials that let you get under the hood and tinker around to see if it’s a right fit for you, before actually committing to paying.

I’d recommend going ahead and testing those with the trials out if you are concerned about the price point. You never know, the app itself may just pay itself in increased loyalty, sales and revenue. You never know until you try.

Leave a Comment
  • Thanks for weighing in, Tracey!

  • Hey Michael! Great question! Google no longer immediately pings your site for duplicate content. It will only do so if ALL your content is duplicate. If you syndicate great content from other sources with a linkback every so often, you are helping to share and spread information google finds useful. You should certainly be careful with syndication, but it can also boost your brand in an easy and effective way. Check out websites business2community.com and socialmediatoday.com. Both of those publishers syndicate a large amount of their content (i.e. they re-pub content they approve or think is great to their own audience on their own channel). You can even find Bigcommerce content on there — the exact same that you’d find here. A couple good rules of thumb: 1) don’t syndicate everything! 2) Always include a linkback, its just polite internet etiquette 3) make sure the content is useful and relevant, otherwise it isn’t worth it and 4) allow about a 48 hour period between when the first post went live and when you syndicate the content — this allows google’s bots to index the original article. Let me know if that helps at all.

  • Michael Hixson

    Won’t having blog content from WordPress in your BC blog be duplicate content?

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